All you need to know about a CRM System

The primary function of CRM systems is to form and maintain robust and evergreen customer relationships. They help achieve this goal by maintaining customer contact details & managing their accounts, tracking every interaction, and following up regularly. In short, they enable companies to enhance customer lifetime value by understanding customers’ pain points and delivering excellent service. 

Companies generate tons of data every day. Consider the following scenarios.

1. The salesperson talks to a prospective client over the phone.

2. The salesperson visits the client’s place to collect necessary documents.

3. The support service agent provides a solution to a customer’s query. 

In all the above scenarios, your team collects vast quantities of valuable data. 

But where is this data going?

Is your sales team collecting data through traditional mediums like spreadsheets, notepads, laptops, or are they registering everything inside their head?

There is a very high risk of losing business-critical information if that’s the case. There are other demerits too, such as:

a. Failing to follow up with clients.

b. Lack of critical information flow between different departments.

c. Making decisions based on hearsay instead of solid market facts and figures.

In addition, you also risk losing all crucial client information if one of your team members decides to leave the company.

CRM provides an easy and viable solution to this problem. It converts customer data into actionable insights that can help transform your business.

What is a CRM system? 

Primarily, a CRM system allows you to create excellent relationships with your customers. It provides vital information about their geographic, demographic, psychographic, and behavioral patterns that will enable you to gain comprehensive knowledge about the customer’s needs, wants, and ambitions and brainstorm effective strategies. 

If you understand your customers well, you will create up-selling and cross-selling opportunities that will generate extra income by selling new products to existing customers. 

The most crucial functions of a CRM system are:

1. Forecasting sales for a future interval.

2. Identifying which products have the highest selling potential.

3. Integrating email services with Outlook and Gmail.

4. Integrated dashboard analytics

5. Instant message sharing between employees. 

On-Premise or On-Cloud — Which is the best for you?

CRM systems are primarily of two types:

1. On-Premise

2. On-Cloud

The table below provides essential differences between the two:

Parameters On-Premise CRM systems On-Cloud systems
Price Capital-intensive systems that require server installation costs  You need to pay a monthly subscription fee. No massive investment is necessary.
Space required A separate server room is needed. Third-party servers manage the CRM system, so no extra space is required.
New functions and feature Adding new features is expensive and requires additional investment. New functions are immediately available at no/minimal cost.
Data Security You need to have an in-house IT team to update and maintain the security of the CRM system. The third-party vendor handles the security and maintenance of the CRM system. So you don’t have to look after it.
Device Accessibility Only a limited number of devices with the necessary security level can be used to access the CRM system. Accessibility also depends upon the availability of a secure VPN. Any internet-enabled device that has a secure connection can be used to access the CRM system. You can use it in the office or at home or while traveling.
Data restoration You must have at least one backup folder that has business-critical data. This requires extra space, adherence to security protocols, and added costs. The third-party vendor takes care of maintaining more than one copy of your business-critical data. 
Training & expertise You must train your employees to get the required technical expertise.  The service provider’s IT team takes care of everything. 

Why are cloud-based CRM better than On-Premise CRM systems?

As described in the table above, cloud-based CRM systems are less expensive, flexible, and more agile than on-premise systems. The best part is that they can be updated with new functions and features immediately without paying extra money. 

Here are few benefits that explain this in detail:

1. Cloud-enabled CRM systems provide mobile capability.

You must update customer information on the go. Cloud-based CRM systems allow salespeople to access, add, delete, edit, and update crucial information from anywhere and at any time. For example, if the salesperson has planned a visit to the client’s location to collect essential data, they can upload it through their mobile device instead of waiting to return to the office. 

Therefore, with mobile CRM capability, you can perform all business operations from your smartphone. 

2. Cloud-enabled CRM systems take full advantage of social media platforms.

Today, customers expect businesses to be readily available on social media platforms, including Facebook, Twitter, Instagram, and LinkedIn, instantly respond to their queries. 

Cloud-enabled CRM systems monitor posts published across social media platforms and enable you to get a comprehensive understanding of your target segment. Based on this information, you can design effective strategies that will help you to close more deals, increase brand value, and build customer loyalty.

Why should you choose EzzyCRM?

EzzyCRM is specifically designed to counter challenges most businesses face regularly. Our CRM software has several built-in functions that are easy to learn. Thus, your team doesn’t need to go through complicated training sessions. Moreover, you can log in from anywhere and anytime and access business-critical information. Sharing data with your team is super easy and you can also upload data from the client’s location. In addition, the built-in chatbox collects customer details and automatically creates a lead in the pipeline. 

EzzyCRM provides personalized email templates and records the number of sales calls, meetings done, and emails sent. Moreover, it also has a built-in follow-up mechanism that ensures you never lose a lead. In addition, it also contains SSL encryption that guarantees that you will never lose critical data to hackers.

Get more sales with less work

EzzyCRM makes it ezzy to streamline, grow, report and highlight leads with more potential, so your sales team can spend their effort and time on the right leads.

Sign-up for FREE

Features: Ezzy Chat Bot, Reminders & Follow-up Automation, Visual Dashboard & Multiple Sales Pipelines, Ezzy Reports, Custom Fields & Link Emails To Deals, Role Based Access & Security.